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  • 03 Sept 2026

    Area Sales Manager

    Malaysia

    Permanent Position
    A leading FMCG company with a long-established presence in Malaysia and a strong reputation within the consumer products industry. The company has an extensive product portfolio and established distribution network serving both retail and foodservice channels.

    Job Description

    • Drive sales growth and achieve monthly/annual sales targets across Southern. 
    • Manage GT, MT and local key accounts across the territory.
    • Lead, coach and develop the sales team to achieve KPIs.
    • Manage distributor performance, sales targets, stock and outlet coverage.
    • Develop new accounts and expand distribution and market penetration.
    • Monitor market trends, competitor activities and sales performance.
    • Drive trade promotions, merchandising and in-store execution.
    • Conduct regular market visits to ensure strong sales execution.
    • Work closely with Marketing, Trade Marketing and Supply Chain teams.
    • Prepare sales forecasts, reports and business reviews.
    Expires on 03 Oct 2026

    Posted By

    Erica Khoo

    Tel: -

    ericakhoo@pplefirst.com
    apply now

    Requirements

    • 5+ years of FMCG sales experience, with strong GT/MT exposure.

    • Proven track record in sales target achievement and business growth.

    • Strong experience in distributor management and team leadership.

    • Good knowledge of the Johor market, with strong commercial and negotiation skills.

  • 21 Aug 2026

    Key Account Manager-Pharmacy

    Malaysia

    Permanent Position
    A leading entity in the beauty and skincare industry, this company specializes in developing, manufacturing, and marketing high-quality cosmetic products. Committed to innovation and customer satisfaction, it blends advanced technology with traditional Asian beauty philosophies to deliver effective solutions. The organization fosters a dynamic work environment focused on growth, creativity, and sustainability within the competitive Malaysian market.

    Job Description

    • Lead the assigned brand / business to achieve sales, revenue and profitability objectives in line with the Company’s growth strategy.

    • Develop and execute annual and monthly sales plans, ensuring effective resource allocation and execution within approved budgets.

    • Monitor sales performance, trading terms, distribution, retail data and market trends to identify gaps, opportunities and appropriate action plans.

    • Drive strong in-market execution, ensuring product availability, stock levels, VMD, merchandising and promotional activities are effectively implemented.

    • Build and maintain strong relationships with key customers, identifying opportunities to strengthen partnerships and drive sustainable business growth.

    • Analyse customer and channel performance to improve sales productivity, distribution and overall commercial effectiveness.

    • Lead and motivate the sales team through clear objectives, regular performance reviews, coaching and capability development.

    • Work closely with cross-functional teams including Marketing, Trade Marketing, Supply Chain and Finance to ensure seamless execution of business initiatives.

    • Provide regular business updates and market insights to management, highlighting performance, key issues and opportunities for growth.

    Expires on 21 Oct 2026

    Posted By

    Erica KHOO

    Tel: +60 16643 7053

    ericakhoo@pplefirst.com
    apply now

    Requirements

    • Bachelor’s Degree in Business, Marketing, Sales or related discipline.

    • 5–7 years of sales experience, preferably in FMCG or consumer goods.

    • Proven track record in achieving sales targets and driving business growth.

    • Strong commercial, analytical and customer management skills.

    • Good leadership and team management capabilities.

    • Results-oriented, hands-on and strong in execution.

  • 20 Aug 2026

    Advertising & Promotion Controller

    Malaysia

    Permanent Position
    A leading food and beverage manufacturer specializing in confectionery, biscuits, and instant coffee products. The company operates extensive production facilities and distribution networks across Malaysia, committed to quality and innovation. With a strong focus on consumer satisfaction and market expansion, it plays a significant role in the region’s fast-moving consumer goods sector, delivering trusted brands to local and international markets.

    Job Description

    The Advertising & Promotion Controller will oversee budget planning, control, and performance evaluation for all advertising and promotional activities within the company. This role ensures that all expenditures align with approved budgets and business priorities while maximizing return on investment. Responsibilities include monitoring budget utilization, preparing detailed financial and performance reports, and conducting in-depth analyses of sales uplift, gross margin impact, cost per acquisition, and promotion effectiveness. The controller will collaborate closely with Marketing, Sales, and Finance teams to support strategic decision-making and provide executive management with timely and accurate insights. This position is critical to driving efficient spending and enhancing the impact of advertising and promotional campaigns in a leading food and beverage manufacturing company focused on confectionery, biscuits, and instant coffee products in the Malaysian and regional markets.

    Expires on 20 Oct 2026

    Posted By

    Gareth GOH

    Tel: +60 167896006

    gareth.goh@peoplefirst.jobs
    apply now

    Requirements

    1. Bachelor’s degree in Finance, Accounting, Marketing, Business Administration, or related field.
    2. Proven experience (minimum 3-5 years) in budget control, financial analysis, or advertising/promotions finance, preferably in FMCG sector.
    3. Strong analytical skills with the ability to interpret ROI, cost per acquisition, sales uplift, and margin data.
    4. Proficiency in financial reporting and variance analysis.
    5. Excellent communication skills for cross-functional collaboration and reporting to senior management.
    6. Detail-oriented with strong organizational and multitasking abilities.
    7. Ability to work effectively across Marketing, Sales, and Finance teams.
    8. Experience with ERP and data visualization tools is an advantage.
    9. Knowledge of the food and beverage industry, particularly confectionery, biscuits, or coffee sectors, preferred.
  • 07 Aug 2026

    Head of Sales Excellence

    Malaysia

    Permanent Position
    Client is a leading FMCG food and beverage companies, specializing in the manufacturing, marketing, and distribution of packaged consumer products. A multinational company with products distributed across more than 50 countries worldwide.

    Job Description

    • Develop and execute the Sales Excellence strategy to improve sales effectiveness, productivity, and commercial execution in line with business objectives.
    • Lead sales operations and process optimization by standardizing sales processes, governance, and best practices across all sales channels.
    • Drive sales analytics and business intelligence by developing dashboards, monitoring KPIs, and providing actionable insights to support decision-making.
    • Optimize sales force effectiveness through territory planning, route-to-market (RTM) optimization, outlet coverage analysis, and field productivity improvements.
    • Lead Sales Force Automation (SFA) and digital transformation initiatives, ensuring effective adoption of CRM and sales systems to enhance execution and data accuracy.
    • Design and implement sales capability development programs, including onboarding, coaching, training, and competency frameworks for the sales organization.
    • Develop and manage sales performance frameworks, including KPI setting, incentive schemes, performance reviews, and continuous improvement initiatives.
    • Partner with Trade Marketing, Marketing, Finance, Supply Chain, and IT to support commercial planning, demand forecasting, promotional effectiveness, and business growth initiatives.
    • Lead strategic commercial projects by identifying opportunities to improve operational efficiency, sales execution, and overall commercial performance.
    • Build and lead a high-performing Sales Excellence team, fostering a culture of accountability, continuous improvement, innovation, and data-driven decision-making.
    Expires on 07 Oct 2026

    Posted By

    Erica KHOO

    Tel: +60 16643 7053

    ericakhoo@pplefirst.com
    apply now

    Requirements

    • Bachelor's Degree in Business, Marketing, Economics, or a related discipline (MBA is an advantage).
    • Minimum 10–15 years of experience in FMCG, with at least 5 years in Sales Excellence, Sales Operations, Commercial Excellence, or Sales Development.
    • Proven track record in leading sales transformation, process improvement, and commercial excellence initiatives.
    • Strong knowledge of Sales Force Automation (SFA), CRM systems, and sales analytics tools (e.g., SAP, Salesforce, Power BI, Tableau).
    • Solid understanding of route-to-market (RTM), distributor management, territory planning, and field sales operations.
    • Strong analytical skills with the ability to interpret data, identify business opportunities, and provide strategic recommendations.
  • 27 Jul 2026

    Head of Supply Chain

    Malaysia

    Permanent Position
    A leading FMCG company in the F&B sector, with a strong regional presence across SEA, that manufactures and distributes a wide portfolio of spanning categories such as biscuits, wafers, confectionery, instant noodles, and beverages, sold across both modern and traditional trade channels. With large-scale manufacturing operations and an extensive distribution network, it is recognised as one of the prominent players in the FMCG landscape.

    Job Description

    • Strategy & Planning: Develop and implement comprehensive supply chain strategies aligned with company objectives, monitoring market trends and risks while maintaining contingency plans.
    • Procurement & Supplier Management: Oversee procurement operations and supplier relationships, ensuring competitive pricing, quality standards, and favourable contract terms.
    • Inventory Management: Manage inventory levels across all locations, balancing cost control with service level requirements.
    • Logistics & Distribution: Lead the logistics and distribution network to ensure timely and cost-effective product delivery.
    • Process Improvement: Identify and implement lean methodologies and continuous improvement initiatives to reduce waste and increase productivity.
    • Performance Management: Develop and maintain KPIs to monitor supply chain efficiency, effectiveness, and compliance with regulatory requirements.
    • Cross-Functional Collaboration: Partner with operations, finance, and sales teams to ensure seamless supply chain integration across the business.
    Expires on 27 Sept 2026

    Posted By

    Wei Nee Woon

    Tel: 0174913298

    weinee.woon@peoplefirst.jobs
    apply now

    Requirements

    • Bachelor's degree in Supply Chain Management, Logistics, Business Administration, or related field; professional certifications (APICS CSCP, APICS CPIM, or equivalent) are highly desirable.
    • Minimum 10 years of progressive supply chain experience in manufacturing or logistics, with proven expertise in procurement, inventory management, and logistics operations.
    • Strong knowledge of LEAN principles, ERP systems, and supply chain best practices, with excellent analytical, leadership, and stakeholder management skills.
  • 23 Jul 2026

    Head of Trade Marketing

    Malaysia

    Permanent Position
    Client is a leading FMCG food and beverage companies, specializing in the manufacturing, marketing, and distribution of packaged consumer products. A multinational company with products distributed across more than 50 countries worldwide.

    Job Description

    • Develop and implement trade marketing strategies aligned with overall business and brand objectives.

    • Lead category and channel development initiatives to maximize market share and revenue growth.

    • Design and execute promotional plans, pricing strategies, and trade investment programs.

    • Collaborate closely with Sales, Marketing, Supply Chain, and Finance teams to ensure seamless commercial execution.

    • Drive channel-specific activation plans across General Trade, Modern Trade, E-commerce, and other relevant channels.

    • Monitor and optimize trade promotion effectiveness, ROI, and budget utilization.

    • Analyze market trends, competitor activities, shopper insights, and sales performance to identify growth opportunities.

    • Lead the development of category management and merchandising strategies.

    • Ensure excellence in in-store execution, visibility, and point-of-sale materials.

    • Manage, coach, and develop the Trade Marketing team to build high-performance capabilities.

    Expires on 23 Sept 2026

    Posted By

    Erica KHOO

    Tel: +60 16643 7053

    ericakhoo@pplefirst.com
    apply now

    Requirements

    • Bachelor’s degree in Marketing, Business Administration, or a related field.

    • Minimum 10–15 years of experience in Trade Marketing, Category Management, or Commercial roles within FMCG.

    • Proven experience in leading trade marketing strategies across multiple channels.

    • Strong understanding of GT, MT, and E-commerce channel dynamics.

    • Experience in managing trade investment, promotional planning, and P&L impact.

    • Excellent analytical, negotiation, and stakeholder management skills.

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